Why Marketing is the best field today

                   


Marketing has different types -- from Database Marketing to social media marketing, it’s very vast. 

There I was, minding my own business, resting after completion of an amazing content marketing strategy workshop for a client. And someone asked about my opinion on the difference between marketing and branding.

I was directed to read this cartoon that defines marketing as “I am a great lover” vs branding which shows the consumer saying “I understand you’re a great lover

 Peter F. Drucker

Marketing is not about who can talk faster, or close better. It is about deep psychological understanding of customer needs. Steve Jobs had this gift better than almost any example. Henry Ford. Thomas Edison. Every innovation in the history of the world combined an uncanny understanding of human needs and the innovative vision to deliver it.

Marketing is a Conversation

I learned in college that marketing is a conversation. Marketing is the conversation that starts between two people who don’t know each other well. Great conversations lead to understanding needs. Great insights like this lead to amazing products delivered through engaging customer experiences. THIS is marketing.

When I meet someone I don’t know, I ask them questions. I try to get to know them. I try to understand their dreams and problems and needs. I do NOT talk about myself unless there is a genuine interest from the other person to learn about me as well. But this only comes from true and authentic empathy. I have to actually care about this other person to earn their trust.

This conversation continues as we get to now each other better. And like human relationships, the brands who continue into deeper connections are the ones who seem to care more about the other person than they do about themselves.

The brands who win more customers are the ones who put their customers ahead of their desire to sell more stuff.

They show potential customers that they are interested in solving real problems. They don’t just act like they care. They actually care and they prove it in the way they act. They genuinely seek to help their customer to improve their lives through their content, their expertise, their passion and, if they are lucky, through the stuff they sell.

And like in real life and common human interaction, Marketing means you have to give much more than you hope to receive. Great marketers are passionate teacher , giving away their expertise with only the hope that they are helping people. The business benefit is in establishing trust, and building an audience of people who believe in you to help them in times of need.

When given a choice, we only buy from brands we know, like and trust!

The industry is at a dynamic crossroads

These days people spend an inordinate amount of time online – working, playing, connecting … and shopping! With a whopping 88 per cent of Australian household Internet users conducting some form of e-commerce in 2011, digital marketing is, without a doubt, the new marketing frontier.

And then there’s social media. With one in every nine human beings on the planet on Facebook and 2.9 million hours spent on YouTube each month, social media has mushroomed to completely transform the way in which consumers are engaged and target demographics reached. It’s an exciting and transformative time in the marketing world, and you could be right in the thick of it.

Marketing is a great field because it has tons of opportunities right now, and is an area where you can really grow. It's also flexible, meaning you can apply those skills in almost any industry.


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